Good content doesn’t start with a camera—it starts with a strategy. I led the content planning behind this shoot, beginning with research into audience behavior, platform performance, and brand voice.

From there, I crafted a creative direction that ensured the visuals would resonate across multiple channels—including organic social, paid ads, email marketing, and the client’s website.

Every asset was designed with versatility in mind, but anchored in a cohesive narrative that reflects the brand’s values and drives engagement. This is content with a point of view—and a plan.