After conducting market research through an independent brand consultancy, this campaign was developed to meet consumers' need for greater brand credibility and awareness of the business’s mission and values.

I led content development for the Ask the Eggsperts campaign—writing interview questions, helping select featured voices, and coordinating shoot logistics to ensure visual cohesion. I also directed the editing and styling process to align each reel with the brand’s tone and goals.

One of their top-performing campaigns, this 13-episode series increased engagement, drew new followers, and sparked conversation around NC farming, food systems, and local policy—positioning the brand as both advocate and storyteller.