tldr: brand voice and messaging for captain cookie’s organic social presence

goal

To translate Captain Cookie’s playful, purpose-driven brand into a cohesive social presence rooted in its comic book-inspired identity. This meant structuring the feed, elevating founder and community stories, and creating consistent visuals that bring the brand’s personality to life.

Instagram profile page for captaincookieinc with a grid of photos including cookies, ice cream, children, and comics.

result

I built a visual and messaging system that pulled together scattered content into a unified brand experience. By layering in team-focused reels, textured graphics, studio photography, and BTS community moments, the social presence became both scroll-stopping and unmistakably Captain Cookie.

A collage of four images: a glass bowl of vanilla cookies with a blue background, a stack of chocolate chip cookies with a yellow background, pouring soda into a glass with an orange liquid, and a small figurine of The Flash running on a cookie with cookies in the background.
Collage of three photos featuring people at a cookie shop called Captain Cookie. The top photo shows a smiling woman and man inside the shop, with the shop's colorful interior and branding visible behind them. The bottom left photo depicts a woman and man outside the shop, holding containers of ice cream and smiling. The bottom right photo features a man in a blue uniform holding a tray of decorated cookies, with the shop's yellow and blue branding in the background.
A comic-style collage of superhero characters seeking cookies, including a woman in a red and yellow costume, a man in a blue costume with a red cape, and a woman with black hair wearing a blue shirt that says 'Captain Cookie.' The collage also features exaggerated text like 'WE WANT YOU!', 'FIRST FRIDAY RALEIGH,' 'THE SEARCH IS OVER,' and 'WHERE TO FIND CAPTAIN COOKIE IN NORTH HILLS.' There is a photo of a cookie in one section.

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