tldr: brand voice and messaging for captain cookie’s organic social presence
goal
To translate Captain Cookie’s playful, purpose-driven brand into a cohesive social presence rooted in its comic book-inspired identity. This meant structuring the feed, elevating founder and community stories, and creating consistent visuals that bring the brand’s personality to life.
result
I built a visual and messaging system that pulled together scattered content into a unified brand experience. By layering in team-focused reels, textured graphics, studio photography, and BTS community moments, the social presence became both scroll-stopping and unmistakably Captain Cookie.
