Explore Services

Explore Services

My approach is detail-oriented and quietly rigorous, shaped by a belief that good work respects your time, honors your audience, and holds up over time.

These services are designed to flex—whether you need a single solution or a custom suite, they can be tailored, combined, or offered à la carte to meet your specific goals.

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web design

Thoughtful, design-led websites built to translate your brand into a cohesive digital experience.

I approach web design as an extension of brand strategy, balancing aesthetics, usability, and performance so your site feels intentional, intuitive, and built to hold up as your business grows.

    • Website goals defined around business objectives and user intent

    • Page hierarchy and flow designed to guide clarity and conversion

    • Alignment between brand strategy, messaging, and digital experience

    • Custom visual direction rooted in your brand identity and values

    • Typography systems, color application, and layout design for cohesion

    • Design decisions focused on mood, tone, and emotional resonance

    • Intentional page layouts that prioritize readability and ease of navigation

    • Clear content hierarchy across desktop and mobile

    • UX decisions shaped by real user behavior, not trends alone

    • Fully custom site builds in Squarespace or Shopify

    • Responsive design optimized for all screen sizes

    • Clean implementation that balances flexibility with structure

    • Design decisions made with readability and clarity in mind

    • Typography, color contrast, and spacing considered for real-world use

    • Layouts built to be intuitive, inclusive, and easy to navigate across devices

    • Pre-launch QA and refinement to ensure polish and consistency

    • Support during launch to address final adjustments

    • Optional post-launch updates or refinements as the site evolves

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BRAND STRATEGY

Brand strategy is the foundation that gives your visuals meaning. I help define what your brand stands for and who it is for, then translate that clarity into a cohesive visual and creative direction.

The goal is not just a clear message, but a brand that looks and feels intentional at every touchpoint, so your identity holds together as you grow.

    • Foundational strategy to define your brand’s essence, audience, and differentiators

    • Competitive landscape review and whitespace identification

    • Positioning statement and messaging hierarchy development

    • Brand voice development with writing style guidance and tone-of-voice application

    • Messaging pillars, taglines, and adaptable copy blocks for cross-channel use

    • Support for brand storytelling, mission/vision articulation, and campaign language

    • Creation of a complete visual brand identity, including typography systems and color palettes

    • Development of typographic hierarchy and usage rules across headlines, body copy, and accents

    • Design of a cohesive color system built for consistency, flexibility, and real-world application

    • Establishment of layout principles and visual structure to guide future brand assets

    • Translation of brand values and positioning into a clear, recognizable visual language

    • Visual systems designed to scale across web, email, social, and long-term brand growth

    • Ideal customer profiles and behavioral segmentation rooted in strategy, not guesswork

    • Research based on public data, analytics, trend reports, and brand-adjacent insights

    • Strategic takeaways shaped by both data and real-world experience

    • Brand or product naming options with rationale and availability review

    • Tagline ideation rooted in brand personality and strategic positioning

    • Support for new launches, renames, or brand evolutions

    • Ongoing guidance for founders and creative teams navigating brand growth

    • Strategic alignment across product, creative, and marketing

    • Available as one-time audits, project-based support, or ongoing advisory

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EMAIL MARKETING

Email marketing turns your brand into a system that works even when you’re not actively posting or selling.

I design thoughtful flows, clean templates, and smart segmentation so every email feels intentional, performs well, and builds trust over time instead of just chasing short-term clicks.

    • Preferred email platform account configuration and domain authentication

    • Integration with your website or app

    • Sending profile, footer, and compliance setup

    • Mapping key lifecycle touch-points (onboarding, re-engagement, etc.)

    • Flow planning and copy direction aligned to user behavior

    • Automation logic and segmentation built in Klaviyo

    • Custom, reusable email templates styled to your brand

    • Designed for flexibility across campaigns and automations

    • Mobile-optimized, tested, and built directly in Klaviyo

    • Branded popup or embedded form setup

    • Audience tagging and segmentation by behavior or user type

    • Organized for targeted sends and long-term list health

    • Review of existing flows, templates, and segmentation

    • Recommendations for performance, UX, and deliverability

    • Clear action steps for elevating what’s already in place

    • Monthly email campaign planning and performance-driven strategy

    • Custom email design and conversion-focused copywriting

    • Ongoing trend and industry research to inform and elevate each campaign

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CONTENT STRATEGY

Content strategy that brings structure, cohesion, and intention to what you put into the world. With over a decade of experience, I bring a trained eye for quality, originality, and aesthetic direction, shaping content that feels elevated and ahead of trends while still grounded in performance.

The result is a cohesive system where strong creative instincts and strategic goals work together.

    • Holistic content strategy tied to brand goals, audience behavior, and platform best practices

    • Content pillars and messaging themes that support long-term consistency and creative flexibility

    • Editorial planning frameworks that leave room for relevance, not just rigidity

    • Platform-specific content recommendations for web, email, social, blog, podcast, and more

    • Insights on cadence, format, and voice tailored to each channel’s role in the funnel

    • Cross-channel cohesion—ensuring everything works together, not in silos

    • Content plans for product launches, seasonal campaigns, or brand moments

    • Hook-driven ideation, messaging arcs, and rollout schedules

    • Collaboration with your team or external creatives to execute smoothly

    • Strategic calendar templates or systems for managing output

    • Light process consulting to help internal teams streamline content creation

    • Optional working sessions to train your team on use and adaptation

    • Competitive audits and trend analysis to inform positioning

    • Moodboards, swipe files, and curated stock photo/video libraries for on-brand creative references

    • Platform-native best practice roundups (email, social, blog, etc.)

    • Strategy handoff to copywriters, designers, or creators with clear direction

    • Guidance on repurposing, adapting, or extending content across channels

    • Long-term partnership to evolve content as your brand and audience grow

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COPYWRITING

Copywriting that brings clarity, cohesion, and intention to your brand. I focus on language that reflects who you are, what you stand for, and how your audience actually engages, shaping messaging that feels natural, aligned, and purposeful across every touchpoint.

The goal is copy that supports the experience, guides action, and holds up as your brand grows.

    • Messaging hierarchy and positioning direction based on audience, medium, and intent

    • Brand voice refinement to ensure consistency across touchpoints

    • Keyword and competitor review (if applicable) to support clarity and relevance

    • Foundational copywriting for homepages, about pages, landing pages, and more

    • Optimized for clarity, conversion, and alignment with brand tone

    • Collaboration with design or dev teams to ensure seamless UX

    • Campaign and automation copy tailored to user behavior and lifecycle

    • Strategy-first approach grounded in audience segmentation and intent

    • Includes subject lines, preview text, and testing recommendations

    • Blog posts, feature articles, interviews, podcast descriptions, artist bios, and more

    • Research-informed writing structured for clarity, depth, and readability

    • Adaptable tone—from accessible expert to narrative-driven or informal brand voice

    • Caption and ad copywriting aligned with strategy and platform conventions

    • Creative direction on hooks, headlines, and CTA language

    • Modular writing for easy adaptation across platforms

    • Copy audits of existing assets with suggestions for clarity, tone, and structure

    • Rewrites or updates to align with new brand direction or campaign needs

    • Delivery includes annotated docs or tracked-change edits for transparency

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SOCIAL MEDIA CONSULTING

    • Platform recommendations based on brand goals, audience behavior, and industry benchmarks

    • Content pillar creation tied to business objectives and brand storytelling

    • Audience insights and competitive analysis to inform strategy

    • Recommended posting frequency, format mix (Reels, Stories, Carousels, etc.), and engagement tactics

    • Monthly content idea lists (anchored in timely trends, social holidays, campaigns, and founder/UGC opportunities)

    • Creative direction for posts, including example visuals, captions, and CTAs

    • Recommendations for UGC, BTS, and founder/employee-driven content

    • Coordination with paid media strategy (if applicable)

    • Development or refinement of social brand voice guidelines

    • Caption templates and writing style guidance

    • Hashtag strategy tailored by platform

    • Optional: onboarding content creator or internal team for execution

    • System suggestions for managing content and planning

    • Content feedback cycles with annotated reviews of drafts

    • Monthly or bi-monthly performance summary with insights and platform-specific takeaways

    • Suggestions for creative pivots or experiments based on performance

    • KPI tracking aligned to engagement, reach, saves, and conversions (if applicable)

    • Pinterest or YouTube-specific strategy

    • Email + social integration strategy

    • Brand photoshoot art direction for social asset creation

Strategic social consulting that brings structure, clarity, and intention to your content so your platforms support your brand goals, not just posting consistency.

Notes from clients

  • “Grace can truly be the difference-maker to come alongside your business and help define and execute brand strategy. She is exceptional for growth-stage businesses, especially for founders trying to get their company next level.

    She was instrumental for us during multiple new store openings, a busy and demanding period. She intuitively set up a system to make sure our time with her was well-spent, requiring minimal input and delivering exactly what we needed efficiently. She excels at ideation, magnifying, clarifying, and augmenting vision.

    A stellar operator, she handled all functions, even battling Meta to fix back-end issues that existed well before her time with us. Our best marketing ideas and outcomes came from Grace due to her understanding of our brand and goals, accelerating our progress, and even clearing unseen obstacles.

    Grace is positioned to be a force on the strategic end and both capable and humble enough to understand that, especially at certain stages, a business just needs someone who has the experience and technical know-how to get it done. It’s a rare combination that we have found valuable beyond imagining!”

    Juliann Francis
    CEO. Captain Cookie & the Milk Man

  • “Grace is a first-rate communicator, with impeccable writing and design skills. She has a unique ability to articulate complex ideas with both clarity and precision.

    Grace is also a top-notch strategic thinker, consistently developing insightful and effective approaches that drive success. She has been instrumental in building our brand strategy and identity across multiple channels.”

    Stephen Padilla
    Creative Director, Nyssa

  • “Grace managed social media for Jessica Bradley Interiors for over two and a half years, during which time we saw significant, consistent growth in both followers and engagement.

    She was always thoughtful and creative in her approach—bringing fresh ideas while ensuring the content aligned with our brand standards. Grace was responsive, easy to work with, and solutions-oriented, even when timelines or priorities shifted.

    She took the time to understand our aesthetic and values, and it showed in the work. Her strategic thinking and attention to detail made her a valuable part of our extended team.”

    Mary Gordon
    Director of Operations, Jessica Bradley Interiors

  • “I worked with Grace over the course of a few years and it was always a pleasure. She consistently went the extra mile across our branding, strategy, email marketing, and content scheduling.

    Our products are sometimes not the easiest things to market, but Grace helped lead us with great encouragement, great experience, and a great sense of humor.

    Her creativity, reliability, and proactive approaches made a real difference, and we were able to develop a route forward that felt genuine.”

    Aaron Earley
    Co-Owner, Cricket Forge

interested in working together?

interested in working together?

interested in working together?

Tell me a bit about what you’re building and what matters most right now.

Tell me a bit about what you’re building and what matters most right now.